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Steve Adubato’s “You Are The Brand” Features Gibbons P.C.


August 9, 2011

Gibbons P.C. is one of only 38 brands, and the only law firm, to be featured prominently in Steve Adubato Jr.’s newly released You Are the Brand. This publication profiles companies and individuals with the goal of providing branding lessons and practical advice to readers.

In the chapter on Gibbons, Steve Adubato says “Kudos to Gibbons for having the courage to show the rest of us how it’s done.” He discusses the firm’s rich history, including the fact that the firm’s lawyers were once known as the “Crummy lawyers,” based on the firm’s previous name. He also focuses on the tradition of excellence, client service, and hard work that is the cornerstone of the Gibbons brand.

The book also recognizes the work of Patrick C. Dunican Jr. , the Chairman and Managing Director of Gibbons, who spearheaded the firm’s rebranding campaign along with Dawn Afanador, the firm’s Chief Marketing Officer.

You Are the Brand is available for purchase on Amazon.com.