Gibbons Launches Ad Campaign Tied to Newark's "Media Day" for the 2014 NFL Championship Game
January 9, 2014
On January 28, thousands of members of the press will be in Newark as part of Media Day at the Prudential Center, and foot traffic in the Gateway Complex will be extensive. Gibbons P.C. has launched a billboard advertising campaign throughout the Gateway to leverage this high visibility and to highlight the qualities that drive exceptional performance, whether on the playing field, in the offices of One Gateway Center, floors 17 through 21, or in any one of the firm’s five offices.
The innovative campaign comprises a series of 13 billboards, in succession throughout the Gateway, each with two black and white images – one football related, one business related, which illustrate a characteristic spelled out in a single word across a “Gibbons gold” stripe. The ad series emphasizes “strategy,” “vision,” “teamwork,” “motivation,” and several other qualities that inspire success and results, whether for fans or for clients.
“Gibbons has deep roots in New Jersey, and Newark in particular, and we always try to be part of the major events in the community,” says Patrick C. Dunican Jr., Chairman and Managing Director of the firm. “We are excited that this unprecedented opportunity for our city also provides us with a fresh way to position ourselves, to let clients know that we want to serve them in the best possible manner, and to express our pride in being associated with such a singular event for New Jersey.”
The billboard series has also been adapted for print and electronic advertisements, with five of the 13 concepts – “agility,” “focus,” “drive,” “leadership,” and “teamwork” – paired with images and custom taglines. Gibbons will place these brand ads in premier regional business publications throughout the year.