Marketing the Law Firm Ranks Gibbons Among Top Law Firms in Marketing and Business Development
January 19, 2012
Gibbons has been recognized by the Marketing the Law Firm publication, ranking 14th among the leading law firms for marketing and business development nationwide. Gibbons was the only New Jersey firm on this list, edging out many AmLaw 200 firms.
One of the projects that made the firm stand out to the evaluation committee was the 85th anniversary program, an integrated communications campaign created by the Marketing Department to promote the firm’s legacy and forward-thinking legal and client service innovations.
This summer, Gibbons was one of only 38 companies, and the only law firm, to be featured prominently in Steve Adubato Jr.’s book – You Are the Brand.