Speaker, Gibbons Academy, "An Overview of U.S. Trademark Law and How to Identify Cross-Selling Opportunities in Your Practice"

At this presentation, Paolo will provide a brief introduction of U.S. trademark law, including some recent changes, and will discuss how trademark law can affect your practice and provide opportunity for broadening the firm’s service offer.

The program will include the following topics:

What constitutes a registrable trademark and/or trade name.

What constitutes valid use of a trademark within the meaning of the Lanham Act.

Rights arising from trademark registration.

How trademark law can leverage the firm’s advantages to provide services across practice areas.

How to educate clients on their soft IP needs rather than “selling” services.