Intellectual Property

Gibbons Intellectual Property attorneys manage patent assertions, negotiate IP transactions, conduct due diligence, and create strategic IP portfolios – both from in-house and outside counsel perspectives. High-stakes litigation is another mainstay of the Gibbons intellectual property practice. One of only four New Jersey law firms named to the IAM Patent Litigation 1000 and consistently ranked in the top tiers of the Chambers USA Guide to America’s Leading Lawyers for Business, Gibbons is unique among competitors due to the diversity and depth of our attorneys’ experience. One-third of the attorneys who practice in the firm’s Newark, New York, and Philadelphia offices are former chief patent counsel and vice presidents for intellectual property departments in major international companies spanning the life sciences, telecommunications, medical device, and other industries throughout corporate America.

Litigation

Members of the Intellectual Property Department have extensive experience nationwide and overseas prosecuting and defending patent, trademark, copyright, unfair competition and trade secret matters before federal and state courts, arbitration panels and alternative dispute resolution forums. In the patent area, members of the Department have handled litigation matters involving technologies ranging from telecommunications, motion simulators, dynamic electronic sensors, medical apparatuses, pharmaceutical compounds, Internet/E-commerce software, air and water filtering devices, optical devices, plastics, and even multidimensional trading cards. The firm's strategy and philosophy for staffing patent litigation matters is to have an Intellectual Property Department litigator work together with a "technical" attorney within the Department with scientific experience in the relevant patented technology. The firm and its clients have found this staffing approach to be very effective and successful in patent litigations and, of course, it has also proven to be more cost efficient.

The Intellectual Property Department's trademark, copyright and trade secret litigation experience extends even further. Litigators within the Department regularly handle on a nationwide and overseas basis trademark and copyright infringement, and dilution matters involving Internet commercial web sites, "cybersquatting," pirated and "knock-off" commercial goods, domain name disputes, foreign and domestic customs seizures, and international and domestic licensing and distribution disputes. Recognizing the continued development of Internet technology and the expansion of E-commerce as the new means of transacting business, the Gibbons Intellectual Property Department has made a sound commitment to forging creative alternatives to protecting and enforcing its clients' trademark, copyright and trade secret rights in the worldwide market.

Patent Prosecution

The firm has many years of experience in the preparation, filing and prosecution of a large variety of patent applications before the United States Patent and Trademark Office in the fields of electronics, telecommunications, computer software, E-commerce, pharmaceutical, biopharmaceutical and chemical compounds and formulas, and mechanical devices. The Department also provides supporting prosecution of corresponding foreign applications.

We are skilled in educating our clients to recognize and to protect emerging and potentially new technologies, keeping abreast of the rapidly changing patent law. We evaluate patent novelty, from a patent office viewpoint, with the client's economics in mind. Patent applications are carefully prepared by a staff of licensed patent professionals to emphasize commercial value, target markets and the technologies' growth potential.

The growth of global markets requires every client to consider foreign patent protection. Principally through its participation in Geneva Group International, a private association of select law firms worldwide with whom the firm regularly works on international matters in all practice areas, and through a network of foreign agents, Gibbons designs each client's foreign patent portfolio to assure proper protection in the appropriate countries. In addition, the firm coordinates the domestic and foreign prosecution effort to maximize coverage and minimize conflicts and costs during U.S. and foreign prosecution, and during maintenance periods. Members of the Intellectual Property Department are also experienced in appeals and interferences, as well as oppositions in foreign countries. In particular, the Department is well versed in coordinating these diverse proceedings for the maximum benefit of our clients worldwide.

Trademarks and Copyrights

The Intellectual Property Department's principal activity in the trademark area, in addition to litigation, is the preparation, filing and prosecution of a large variety of trademark applications before the United States Patent and Trademark Office. We perform screening searches and advise clients on potential marks prior to adoption and use, so as to minimize the possibility of infringing an existing mark and maximizing the likelihood of registration of a mark. We have prepared trademark applications for both word and design marks involving a wide variety of goods and services.

We advise clients in a variety of licensing situations and other corporate transactions involving trademarks. The firm's practice extends to the full range of issues covered by the Lanham Act, including false and deceptive advertising, which is an area of increasing concern to some clients. The Department maintains relationships with intellectual property firms throughout the world, and obtains trademark registration for clients in other countries.

In addition to copyright litigation, the Department also regularly handles the preparation and filing of copyright applications and works protected under the copyright laws, including computer software. The firm prepares copyright applications for works ranging from graphic designs to computer software, and from individual works to collective works.

Licensing

Gibbons recognizes that strategic licensing is a key component to any client's successful exploitation and protection of its intellectual property portfolio. Over the years, the Intellectual Property Department has, on both sides of the table, negotiated numerous license, distribution and collaboration agreements in the biomedical, pharmaceutical, fashion, electronics, E-commerce, telecommunications, chemical and other industries in the domestic and international business communities. In addition to license negotiation and drafting, members of the Gibbons Intellectual Property Department regularly counsel clients on licensing and assertion strategies, and strategic product development and distribution. Uniquely capable of handling patent prosecution matters and trademark and copyright registrations, as well as strategic licensing and evaluation counseling, the Gibbons Intellectual Property Department offers its clients attorneys who are both familiar with the technology and experienced in achieving long and short-term licensing business objectives.

E-commerce

Gibbons has been representing companies with respect to Internet and E-commerce issues since the mid 1990s, when clients began exploring the use of the Internet as a method for distribution for publications, data and software to replace direct dial-up systems. We regularly counsel clients on the licensing, copyright, trademark, patent, risk management and other issues that impact on such E-commerce businesses. Our clients range from small start-ups to multi-national corporations trying to handle substantial transactional volume, and many of the issues remain the same for all of them. We have also handled licensing and litigation for E-commerce clients in connection with the misuse of brand names, HTML metatags and other protected E-commerce rights. From co-branding to chat rooms, from sales of products to maintenance of software, from the courtroom to the inventor's home office, the Gibbons Intellectual Property Department has worked with these companies to succeed in today's E-commerce business and legal environments.

Intellectual Property Audits, Evaluations and Trade Secret Protections

Intellectual property assets are important assets, the value of which is sometimes difficult to determine. For example, the existence of competing patents in the marketplace and their impact on new entry and profit margins require analysis. At Gibbons, we provide a full range of evaluative services such as asset evaluation as part of due diligence consideration, validity studies, right-to-use evaluations and assessment of appropriate licensing rights and pitfalls. Much of this plays a role in the risk/reward evaluations of new businesses and business expansion.

Because not all intellectual property is as readily identifiable as a patent, identification of intellectual property assets that require protection is yet another part of the service offered by Gibbons. We assist companies in evaluating whether they are taking the appropriate steps to protect their intellectual property including identifying the intellectual property they should protect, advising them regarding the appropriate forms of protection, and putting procedures into place to maximize protection. For example, some intellectual property is best protected as a trade secret. Through the Intellectual Property Department and the Employment Law Group, we advise clients on employment agreements, non-disclosure agreements, confidentiality agreements and employee policies and procedures which are designed to help protect intellectual property, and particularly those types of property which are best protected as trade secrets.

Summary Overview

As the world continues to change, recognizing, protecting and ultimately exploiting effectively intellectual property assets are certain to be the key components of any successful business venture. Historical statewide and regional business practices and marketplaces are quickly transforming themselves into a worldwide market fueled principally by intangible business assets in the form of patents, trademarks, copyrights, E-Commerce and trade secrets. And, with the assistance of the Gibbons Intellectual Property Department, we are confident that our clients can make that business transition successfully, effectively and cost-efficiently.
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News
Gibbons Launches Intellectual Property Blog
IP Law Alert is a Portal for Legal and Business News, Analysis, and Discussion


Gibbons Launches Apprenticeship Program
First Apprentice Assigned to Firm’s Intellectual Property Department


Intellectual Asset Management Ranks Gibbons Among Top Five Intellectual Property Law Firms in New Jersey
David De Lorenzi and Sheila McShane Featured as Leading Practitioners


Named to IAM Patent Litigation 250 - The World's Leading Patent Litigators, 2011

Named to IAM Patent Litigation 250 - The World's Leading Patent Litigators, 2011

Gibbons Hires Second Intellectual Property Apprentice

Gibbons Apprenticeship Program Featured in Seton Hall Law at Work

Named to IAM Patent 1000 - The World’s Leading Patent Practitioners, 2012

Intellectual Asset Management Ranks Gibbons Among Top IP Law Firms and Practitioners Worldwide

Gibbons Director Robert Rudnick Elected President of the New Jersey Intellectual Property Law Association

Gibbons Congratulates 2013 Class of Directors and Counsel

Gibbons Hires Third Intellectual Property Apprentice

Gibbons Director Ralph Dengler Highlighted in NJBIZ

Intellectual Asset Management Ranks Gibbons Top IP Law Firms and Practitioners Worldwide

Roche’s Chief Patent Counsel and Gibbons Institute Advisory Board Member Joins the Gibbons Intellectual Property Department

Former Roche Senior Counsel Joins Gibbons Intellectual Property Department

Publications
Takeda Part Two: Destroy Evidence, Pay the Price — Eli Lilly and Takeda Pharmaceutical Co. Get Hit For $9 Billion Punitive Damages Verdict

Takeda Part One: Prelude To Disaster? — Takeda Can’t Narrow Its Broadly-Written Litigation Hold

How Post-Issuance Patent Challenges Affect Concurrent Litigation

Start the Clock: NJ Court Holds Declaratory Judgment Available to Later ANDA Filers

Market Growth of Fuel Cell Products Follow Patent Growth of Fuel Cell Technologies

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