Mr. McKeon focuses his practice on aggressively protecting clients from the infringement and dilution of their brands, piracy of their creative works, and misappropriation of their confidential proprietary information. In doing so, he regularly counsels and represents clients with regard to intellectual property issues involving trademarks, brand protection/anti-counterfeiting, trade secrets, copyrights, unfair competition, and internet law. In addition to his intellectual property experience, Mr. McKeon has a wide range of experience representing clients in commercial disputes and internal investigations involving various legal issues, running the gamut from multimillion-dollar insurance recovery suits to federal antitrust actions.

A significant portion of Mr. McKeon’s practice involves assisting clients with the development and implementation of comprehensive programs designed to protect their valuable intellectual property and brands, programs tailored to the individual client’s goals and budget. In the areas of IP enforcement and anti-counterfeiting, he has developed strategies to effectively combat infringing activities, deter future infringers, and raise the level of consumer awareness to the threat of counterfeit goods. In addition to Mr. McKeon’s counseling and litigation experience, he often oversees the investigation of infringers, and counterfeiters, working closely with a team of private investigators primarily comprising former members of federal law enforcement agencies. In instances where the infringement or misappropriation of client intellectual property also constitutes violations of criminal law, Mr. McKeon has experience coordinating with federal, state, and local law enforcement agencies for criminal investigation and prosecution.

Over the course of his career, Mr. McKeon has represented diverse clients, from start-ups to large multinational corporations, in complex commercial disputes and the protection and enforcement of their trademarks, copyrights, and trade secrets. He prides himself on his ability to creatively and pragmatically meet these challenges, at all times guided by a client’s unique circumstances and business objectives.


Counseling clients with regard to the protection and enforcement of their brands in the form of trademarks, trade dress, and other non-traditional trademarks; and representing clients in trademark litigations relating to infringement, dilution, gray-market goods, domain names, and false advertising.

Counseling clients with regard to initiatives and strategies to protect their valuable brands from counterfeiters and infringers; and representing clients involved in investigations and litigation relating to the counterfeiting of their products and services.

Counseling clients with regard to the protection of their trade secrets by identifying what qualifies for protection and assisting in the development and implementation of comprehensive trade secret policies; and representing clients in litigation when it becomes necessary to enforce their trade secrets.

Counseling and representing clients involved in copyright disputes and advising clients to protect critical copyrights by developing and implementing copyright protection programs.


  • New York Law School (J.D., cum laude)
  • Northeastern University (B.S., summa cum laude)

Professional Activities

American Bar Association

New Jersey State Bar Association

New Jersey Intellectual Property Association
Chair, Trade Secret Committee

Professional Admissions

  • State of New Jersey
  • District of Columbia
  • United States District Court for the District of New Jersey
  • United States District Court for the District of Columbia
  • United States Court of Appeals for the Fourth Circuit

Legal Employment

Partner, Robertson, Freilich, Bruno & Cohen LLC, 2008-2009

Associate, Robertson, Freilich, Bruno & Cohen LLC, 2001-2007

Trial Preparation Assistant, New York City Office of the Special Narcotics Prosecutor, 1999-2001

Student Legal Specialist, New York City Law Department, 1997-1999


Selected to the New Jersey Super Lawyers Rising Star list, 2009 and 2010

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